Saturday, February 26, 2011

Why CredoMatrix

I started working on CredoMatrix in the spring of 2010, when I got laid off from my last job.  CredoMatrix has come a long way since that gem of an idea.  Why am I continuing to work relentlessly on make it successful?  I got a new job, it's not the money.

Because at the end of the day, I believe CredoMatrix will make a difference.  While the news media is groping in high technology trying to understand how to use it without giving it away, they are at the wrong side of the technology pipe. It's like focusing on ink instead of the printing press, you don't try to provide news for television by panning over a newspaper.  You need a radically different model for the Internet.

There are lots of examples in high technology where data analysis is covers very sophisticated topics and markets.  I've seen and have been involved with countless product and market competitive analysis in my career.  Why not apply these methodologies to Politics?

When I started pitching the idea to people I know, groups I'm involved in.  I found some people think I'm crazy, or don't get it.  But there are people in a group where I'm discussing CredoMatrix and I see their eyes suddenly open wide, like a lightbulb just went on over their head. Other people come up to me after I done talking and ask me when it'll be ready.  I realize there is an audience for this.

We focus on "Long-Arc" issues.  Topics that never really go away, but come back in the daily news cycle as something else.  When I first started organizing the concept of CredoMatrix - Science, I wrote down the sub-topics within 15 minutes.  10 months later, those sub-topics are just as relevant.  That is the definition of Long-Arc issues. 
This is the CredoMatrix Survey below, how would you fill it out?

Why CredoMatrix?  Because it's worth doing.

Follow us at the following:
Facebook      http://www.facebook.com/pages/CredoMatrix/113016182087026?ref=ts
Twitter          http://twitter.com/credomatrix
YouTube       http://www.youtube.com/user/CredoMatrix
LinkedIn       http://www.linkedin.com/groups/CredoMatrix-3796294?mostPopular=&gid=3796294
IndieGoGo    http://www.indiegogo.com/projects/20090
VenCorps      http://www.vencorps.com/Page/ViewIdea?ideaid=1913

Dave Doucette
Founder, CredoMatrix